Since the publication of Propaganda by Edward Bernays in 1928, the world has changed in ways that warrant a thorough rethinking of how PR participates in the marketplace of ideas. No thinker has yet emerged who can stand on the shoulders of PR giants to see the industry’s new horizons, and to reconcile the practice of PR to the realities of a world transformed by cycles of boom and bust, by paradigm shifts in science and society, and by a decade overloaded with trust-crushing “Black Swan” events.” The essays and report below focus on emerging models of sustainable communications and marketing practices.
- Human-to-Human (H2H) Communications 12/3/2014
- Satire Rises When Sincerity Fails: Explaining the Popularity of Political Comedy 3/17/2014
- The Choreography of Corporate Fraud 3/7/2014
- Pioneers of Propaganda 1/3/2014
- Defining PR’s CSR roadmap (1/25/2012)
- Crisis of Trust Will Force PR to Rethink Its Methods 1/23/2012